Strategic Alliance Agreement Style 7

THIS STRATEGIC ALLIANCE AGREEMENT (the Agreement) is made and entered into as of December 14, 2016 (the Effective Date), by and between Hyatt Franchising Latin America, L.L.C., a limited liability company organized and existing under the laws of the State of Delaware (U.S.A.) with its principal place of business located at 71 South Wacker Drive, Chicago, Illinois 60606, U.S.A. (Hyatt), and Playa Hotels & Resorts, B.V., a private limited liability company organized and existing under the laws of the Netherlands with its registered address at Prins Bernhardplein 200, 1097 JB Amsterdam, the Netherlands (Playa). Sometimes working together is the best strategy, but make sure you create a Strategic Alliance Agreement. When your business decides to share resources and knowledge and help each other in a project, a Strategic Alliance Agreement solidifies your plans by spelling out the terms of agreement for both parties. Rocket Lawyer is not a law firm or a substitute for an attorney or law firm. Use of Rocket Lawyer is subject to our Terms of Service and Privacy Policy. To summarize the key words of the definitions you gave: two organizations, value creating, positive, increased revenue, long-term, CEO support, success, together we are stronger, (formal) agreement, trust, “1+1>2”. 4.1 Neither Party may use or display any names, trademarks, logos or service marks of the other Party except to the extent permitted by this Agreement. Either Party may use the trademarks or other proprietary words or symbols of the other Party to properly identify the Services or Products of the other Party in correspondence and proposals issued in the ordinary course of business pursuant to the Business Plan. A major website could form a strategic alliance with an analytics company to improve its marketing efforts.

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Strategic Alliance Agreement Style 7

A strategic alliance is a relationship between two or more entities that agree to share resources to achieve a mutually beneficial objective. For example, a company manufactures and distributes a product in the United States and desires to sell it in other countries. This phase focuses on creating frameworks both legally and organizational for the strategic alliance relationship, on agreeing and finalizing operational plans, making sure that key leadership is in place, and creating a formula for risk-and-reward that will motivates both parties to make the relationship a success. This phase ends with the contract being signed. In this phase in the life of a strategic alliance, an internal structure occurs under which its functions develop. While operating it, the alliance becomes an own new organization itself with members from the origin companies with the aim of meeting all previously set objectives and improving the overall performance of the alliance which requires effective structures and processes and a good, strong and reliable leadership. This phase focuses on creating frameworks both legally and organizational for the strategic alliance relationship, on agreeing and finalizing operational plans, making sure that key leadership is in place, and creating a formula for risk-and-reward that will motivates both parties to make the relationship a success. This phase ends with the contract being signed.

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