Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Your plan shows how you will get from here to there. You can visit our small business encyclopedia to learn more about business plans or our FormNet area to get the necessary forms to get started. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. Investments include injections of cash into the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership). Sometimes these are broken down as short, mid and long-term goals, but it helps if they’re measurable (how will you know if you have achieved this?) and realistic (can you achieve this with the money, resources and time you have?).