Don’t worry about complex formatting, or making sure you have the latest charts, graphs and numbers copied from your spreadsheet into your business plan. LivePlan automatically puts your entire plan together and formats it professionally. Take control of what content you see. From inspiration on starting a business to learning more about how to find solutions - make our site yours and never miss a beat. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. Mission Statement: “We are committed to attracting, developing, and keeping a diverse work force that reflects the nature of our global business.”. Your target customers, market and competition: A summary of key insights that demonstrate you have a strong understanding of your customers (and how to identify them), your market (and how to position yourself within it) and your competitors (and how to differentiate yourself from them on factors like price, quality, brand etc). This section describes the legal structure, ownership, and (if applicable) the management, and staffing requirements of your business. See How to Write The Management Plan Section of the Business Plan before addressing this section.