Leadership - where the big picture of the company is established. Without clarity here, nothing else matters. Music Is Your Business Christopher Knab and Bartley F. Day's expanded edition of "Music Is Your Business" is filled with more insights into the business side of being a successful musician or band. Throughout the last two decades I have often spoken of the importance of putting together a Band Agreement when you and your fellow band-mates are serious about doing business together professionally. Below you'll find a link to a template for a Band Agreement that will help you write your own Agreement. In my book 'Music Is Your Business' I explain some basic facts about typical band agreements. I also suggest that you and your fellow musicians should try and write up your own agreement before consulting with an entertainment law attorney. Does Sam cover how to retain clients, its pretty simple coming up with an automatic client funnel, but having a system in place that can consistently add enough value to retain high paying clients is an absolute game changer. If your proposal is in danger of reaching 5 pages, you should spend some time condensing it. Remember, you want to be short and sweet so that the client has no excuse to put your proposal down.