In business school they taught us that the mission of management is to enhance the value of the stock. And shares of stock are ownership. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Choosing the right words will send a positive ripple through your organization on every level. Your mission and vision are at the core of your values and the foundation of your company culture. The Student Accounts Office is committed to providing excellent service to students throughout their educational experience at the George Washington University. The financial mission of the Jones family is to remove the vicious hold that debt has on us. We will strive to not increase our debt and aggressively pay down our existing debt without sacrificing our gifts to local charities.