That mission statement gets to the point and conveys what the Jones household wants to achieve. It may not include all of the small things that will most certainly come around but it at least keeps them focused on the financial task at hand. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Every single day, we join forces across teams and groups to break down barriers, build new markets and stare down the impossible until the impossible blinks. Vision: We will radically shift the global economy toward small business by empowering people to easily start, confidently grow and successfully run their own ventures. Eliminate the tangle of spreadsheets and slide decks. Introduce a consistent roadmap process across teams. Present a unified portfolio view of all product initiatives.