A mission statement can define what your business offers its employee. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Looking at these different vision statement examples should give you a good jumping off point for knowing what a vision statement is and how to write one. Vision statements can be a challenge for many people because they aren't sure what form the statement is supposed to take, so let's recap. I hadn't purchased this book because I thought it was a joke... "I had seen this book around but hadn't purchased because I didn't think a one-page business plan, even if possible, could be of any practical use. P/S: The text of your blog post isn’t showing up on my browser (Firefox 3.010). I’m not sure if others are having this problem.