Sales plans are helpful tools when budgeting for advertising or travel costs, identifying new sales markets, planning for staffing needs, and creating a timeline to reach milestones. But a sales plan is just one piece of the puzzle when it comes to business planning and management — and it relies on accurate sales forecasting. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. This perspective answers the question: “How can we sustain our ability to achieve our chosen strategy?”. "ProductPlan has helped us improve the business by giving us back our time to think strategically — not tactically about how to share information.". I had to view the HTML source to read the post 🙂.