We hope this has been a helpful guide on what financial modeling is all about and how to perform it. CFI is the official global provider of the Financial Modeling and Valuation Analyst (FMVA)™ designation. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Show your customers how their finances are secure with a mission statement that tailors your services to their needs. You need be actively engaged in defining and modeling your firm values. Your list can and should look different. It’s all about what matters to you, and what you want out of your brief time on this planet. When most people read a mission statement (including employees), they roll their eyes and think, “Phhbbbt…’a premier financial institution.’ Just more corporate mumbo-jumbo.”.