When most people read a mission statement (including employees), they roll their eyes and think, “Phhbbbt…’a premier financial institution.’ Just more corporate mumbo-jumbo.”. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. For closer friends, you may want to incorporate more hugs. For your partners, feel free to incorporate more snuggling, massages and caressing.Advertising. Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal. Often your vision can be summed up in one or two sentences.