Hi India, Congratulations to you on such a lofty endeavor. The best way to come up with a vision statement is to ask yourself the question ‘why’. Present a compelling story with beautiful, visual roadmaps. Easily share your roadmap to build consensus across your organization. Eliminate the tangle of spreadsheets and slide decks. Introduce a consistent roadmap process across teams. You had a long day and now you’re busy prepping dinner so you reactively reply, “Can you hold on and move over? The pasta is boiling, the baby is crying and the table is not set yet”. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need.