Your completed vision statement should give employees a clear idea of your company's path forward. Then it's up to you to nurture and support that vision and to inspire your employees to do the same. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Special Olympics: To transform communities by inspiring people throughout the world to open their minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as different. Ikea, on the other hand, starts its mission statement with something that could be any company anywhere. “Our vision is to create a better everyday life for the many people.” To its credit, it goes on to define a “rest of the mission” that could only be IKEA. One of the toughest feelings occur when you share some exciting news and the other person doesn’t meet your level of enthusiasm.