The vast majority of the mission statements are just meaningless hype that could be used to describe any business in the category. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Company: Intel Mission: Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth. Vision: If it is smart and connected, it is best with Intel. Demand Forecasting: This is a by-product of accurate sales forecasting, which gives you implicit information about the market demand for your service or product. You can use this intel to project information about future demand. If you’re targeting a particular niche, who are the centers of influence you want to build relationships with? What publications do they read, where you could write?