We turned to Project Manager Coach and LiquidPlanner blog contributor Susanne Madsen to take us through the steps. This Q&A is set up to help you create a mission and vision statement that can turbocharge your career goals and aspirations. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. A mission statement answers the question, "Why do we exist?" for a company. (If you don’t have one already, How to Write a Mission Statement will lead you through the process of creating one for your business.). I will become a well-known and respected leader in the food industry, revitalizing the ways food is produced and marketed to make healthier products to help people live better lives. Making design decisions or product recommendations supported by your research insights is your next step in creating an awesome product strategy. The key here, is to very clearly illustrate how your designs, feature recommendations or decisions are also helping you meet one or more of the goals you outlined earlier.