Van Edwards shared some fascinating research that showed when defendants put their hands in their lap or their pockets where jurors can’t see them, jurors rate those defendants as more sneaky, untrustworthy and difficult to get along with. Show your customers how their finances are secure with a mission statement that tailors your services to their needs. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. In this situation, I recommend creating a financial mission statement. A financial mission statement will help you visualize your financial goals and remind you why you’re looking to accomplish them. Eg: If investment made in the beginning of month gives one type of return and that made at the end of month gives other type of return. Given the impact that a vision statement can have on a company's long-term success and even its bottom line, it's worth taking the time to craft a statement that synthesizes your ambition and mobilizes your staff.