Take each element and quantify by reference to actual performance. Ask of each "why not"?, "why only"?, or "why so"? Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Show your customers how their finances are secure with a mission statement that tailors your services to their needs. Jack Welch, former CEO of General Electric, is well-known for stating: “It goes without saying that no company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.”. Have you ever heard the argument that Jesus was a socialist? As I’ve studied the economics of…. Wait for the other person to finish speaking. The only time it may be appropriate to interrupt someone is if you are in a time sensitive situation and things are starting to go off topic.