Is there any email address that I could reach for questions? I’ve been saying that we should have goals before we even spend a single cent in investments. How will you know what you want to invest in, if you don’t even know what you want to achieve? Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. How can these two goals have the same asset allocation? The first step is finding out how much return you need. Adding on to your points of addressing problems, concrete action steps, and personal values: good financial mission statements (or financial goals) need to be SMART: 1.