Example: “My vision is a world where everyone is contributing with their full potential; where each person uses their intrinsic genius and leadership to deliver outstanding value-added projects.”. Adding on to your points of addressing problems, concrete action steps, and personal values: good financial mission statements (or financial goals) need to be SMART: 1. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Hi Josephine Barton, we are very happy you've been inspired by our article, we aim to achieve that for everyone! The content vision supports the company’s vision statement — this is the WHY of what you do. This helps you stay forward-thinking, true to your beliefs and true to your purpose.