Other entertainment companies could very well have an identical mission statement. And Disney’s core values are probably shared with at least some of their competitors. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Understanding what you’re working so hard to save towards will only be a motivator. Saving without any specific goals or direction is a lot more difficult, and normally leads to failure. Did you know that for each dollar donated to World Vision, more than a dollar’s worth of help gets to children and families? Vision: Ferrari, Italian Excellence that makes the world dream. It goes without saying that the mission, objectives, values, strategies and goals must be inter-linked and consistent with each other. This is much easier said than done because many businesses which are set up with the clear objective of making their owners wealthy often lack strategies, realistic goals or concise missions.