Or maybe s/he glows and gets energized after having a deep and long conversation. Then the love language is quality time. Eliminate the tangle of spreadsheets and slide decks. Introduce a consistent roadmap process across teams. Present a unified portfolio view of all product initiatives. According to motivational speaker and writer Brian Tracy, you generally accomplish your written goals, dreams, plans, and visions. Writing down written goals lends power and commitment to their accomplishment. Customers want to know their money and investments are managed well and will lead to future financial security for themselves and for their families. A well-written mission statement earns the trust of current and prospective clients by defining goals that speak to this need. Show your customers how their finances are secure with a mission statement that tailors your services to their needs.