They also find the operational and financial implications might seem hazy, and the work ahead too demanding. Carolyn Gray started writing in 2009. Her work history includes line and staff management in the Finance and Controller's Department of New York Telephone and NYNEX. Many companies struggle to operate their alliances in the way they imagined it and many of these partnerships fail to reach their defined goals. This phase focuses on creating frameworks both legally and organizational for the strategic alliance relationship, on agreeing and finalizing operational plans, making sure that key leadership is in place, and creating a formula for risk-and-reward that will motivates both parties to make the relationship a success. This phase ends with the contract being signed.