Marketing Agreement Style 91

In 2014 under chairman Tom Wheeler, the FCC began to increase its scrutiny regarding the use of such agreements—particularly joint sales—to evade its policies. On March 31, 2014, the commission voted to make joint sales agreements count as ownership if the senior partner sells 15% or more of advertising time for its partner, and to ban coordinated retransmission consent negotiations between two of the top four stations in a market. Reproduction of all or part of this glossary, in any format, without the written consent of WebFinance, Inc. A simple marketing agreement covers common legalities such as identifying the individuals administering the agreement; it may also specify the title or company of each individual being represented in the contract. The full address of either party is normally included in the first paragraph. Reproduction of all or part of this glossary, in any format, without the written consent of WebFinance, Inc.

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