Marketing Agreement Style 113

An LMA or similar agreement does not affect the ownership of the station's license, meaning that they do not require the approval of the FCC to establish, and the two stations are still legally considered separate operations from a licensing standpoint. Both Tribune Media and the Gannett Company were required to use shared services agreements as a similar loophole to take control of certain stations in their respective 2013 purchases of Local TV and Belo, as they did not have exemptions to the FCC's newspaper cross-ownership restrictions in the affected markets. Ameerah Cetawayo has been a business writer since 2005, contributing to the "Bowling Green Daily News" and "The Daily Gazette." She has also been a television news producer, talk show host and radio anchor/reporter. Cetawayo has a Bachelor of Arts in mass communication from Western Kentucky University and a Master of Business Administration from the College of Saint Rose. This part of the marketing agreement speaks to how long the agreement will be valid and the conditions of marketing duties, as well as how each party can end the agreement. This is one of the most important parts of a marketing agreement because it specifies the execution of the contract. Ameerah Cetawayo has been a business writer since 2005, contributing to the "Bowling Green Daily News" and "The Daily Gazette." She has also been a television news producer, talk show host and radio anchor/reporter. Cetawayo has a Bachelor of Arts in mass communication from Western Kentucky University and a Master of Business Administration from the College of Saint Rose.

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