Endorsement Agreement Style 77

The most valuable asset in any celebrity endorsement agreement is the number of personal appearances that the celebrity can make. Depending upon, among other things, the negotiating strength of the celebrity and incentives involved, the number and length of personal appearances to be made by the celebrity during each year of the term should be agreed in advance. › BANKING the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else. › also product endorsement MARKETING a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product. › BANKING the act of signing the back of a cheque, bill of exchange, etc. that has your name on it in order to give your permission for it to be paid to someone else.

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