The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and butter of your business. Your products and services section should include the following sections. Tim Berry, president of Palo Alto Software Inc., responds to a reader seeking advice on finding a low-cost writer to help with a business plan. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow. Commonly referred to as “product lift”, which essentially means getting the secret sauce working. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. You can visit our small business encyclopedia to learn more about business plans or our FormNet area to get the necessary forms to get started.