The first step of performing a marketing competitor analysis is to identify your current competitors. Not only that but you also need to identify your potential future competitors. The term also applies to econometrics. Here, it is a comparative measure of the ability and performance of a firm or sub-sector to sell and produce/supply goods and/or services in a given market. For him, such qualities glorified and/or left unbridled, can lead to violence, conflict, discord and destructiveness. For Gandhi, competition comes from the ego, and therefore society must be based on mutual love, cooperation and sacrifice for the well-being of humanity. In the society desired by Gandhi, each individual will cooperate and serve for the welfare of others and people will share each other's joys, sorrows and achievements as a norm of a social life. For him, in a non-violent society, competition does not have a place and this should become realized with more people making the personal choice to have fewer tendencies toward egoism and selfishness. As you can see, making such an analysis is really beneficial to your company. So now let’s move on to some tips which can guide you as you are writing a competitive analysis or a competitor analysis. Take your PowerPoint presentation to the next level with this SWOT analysis template. Colorful leaf shapes represent the four SWOT categories and point to your text, which can be added in each corner.