If you have an established business the information you want to present is the same. Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. In the society desired by Gandhi, each individual will cooperate and serve for the welfare of others and people will share each other's joys, sorrows and achievements as a norm of a social life. For him, in a non-violent society, competition does not have a place and this should become realized with more people making the personal choice to have fewer tendencies toward egoism and selfishness. For him, such qualities glorified and/or left unbridled, can lead to violence, conflict, discord and destructiveness. For Gandhi, competition comes from the ego, and therefore society must be based on mutual love, cooperation and sacrifice for the well-being of humanity. This is how their weaknesses can become your strengths. If you think their mistakes have led to an opening for you to present a new offering for customers, start planning now. This data gives us a starting point to build out complex keyword mapping strategy documents that set the tone for our client campaigns. Rather than just starting keyword research by guessing what we think is relevant, we have hundreds of keywords to start with that we know are relevant to the industry. It also allows management to recognise high performing key areas along with areas which need improvement. However, small business owners tend to view this type of analyses as casual.