C) tracks changes in your adwords account. By verbalizing and putting my goals out there, i had put myself on the line. It's hard to put my finger on why I find it so useful, but I think it's because it's just as easy and intuitive as pen and paper -just with more features, multiple lists and regular reminders. Believe it or not we use a simple spreadsheet with Objectives and Key Results (OKRs) -but it does the trick. Every employee in the company is expected to list four quarterly goals (three professional, one personal) and an action they’ll take to achieve those goals. Certain apps really have the potential to make themselves indispensable and Clear is one of them. As its name would suggest, Clear is a simple yet elegant to-do list app. So many goals, so little time. And the way you set your goals is the biggest factor in your ability to achieve them. If you're a small team that is responsible for running the everyday business operations, marketing, sales, etc., you should only focus on accomplishing up to 2 W.I.G.s at a time.