A SWOT analysis helps to measure risks and rewards while also identifying the key factors related to accomplishing the stated objective. If done effectively, a SWOT analysis should lead to a strategy for dealing with negative factors while maximizing strengths and opportunities. Smartsheet’s SWOT Analysis template retains the typical spreadsheet layout, and provides row sections to evaluate the strengths, weaknesses, opportunities, and threats related to your project or organization. The customizable columns allow you to evaluate multiple competitors or SWOT factors separately, and the easy-to-read format ensures that everyone - even those unfamiliar with SWOT analyses - can collaborate. Additionally, you can attach relevant files and log comments, and set alerts to stay up to date on project status and progress. Create a Business Plan in minutes using a step-by-step template. Along the way, we'll create a sample SWOT analysis for an app-based taxi service by... You can also use Smartsheet to create an effective SWOT analysis. Need a faster way to write your business plan? LivePlan is the #1 planning tool for over 500,000 businesses.