The balanced scorecard shown above is typical of the output expected from a small company. However, for medium to large sized companies, there is usually an intermediate stage that breaks the vision down into more manageable parts. This template is suitable for businesses that need a basic template to get started with the balanced scorecard concept. You can modify fonts and colors and add a logo to create your custom look. There is also room for your budget information. If you can’t do a brand recognition survey, don’t choose “Improve Brand Recognition” as a strategic objective. This template gives you a unique document where you can place all of your KPIs.The template comes with all four of the perspectives, but you can edit them to reflect your needs. There is also space for your company logo and space to indicate how important the KPI is as well as how your company is doing regarding that KPI. As the name suggests, member columns are items that you add to columns in your scorecard. For example, suppose that you are creating a scorecard to show sales and you selected some geographical regions for measure filters.