A Balanced Scorecard is not just a scorecard. When designed properly it can provide an excellent management tool to help keep businesses and organisations on track. This template is suitable for businesses that need a basic template to get started with the balanced scorecard concept. You can modify fonts and colors and add a logo to create your custom look. There is also room for your budget information. Do not start by selecting a set of existing measures and trying to force fit them into the four Balanced Scorecard perspectives! If you already have a set of metrics then leave them alone, they are being monitored (they may or may not be useful, but that is a different subject). A company’s ability to innovate, improve, and learn ties directly to the company’s value. That is, only through the ability to launch new products, create more value for customers, and improve operating efficiencies continually can a company penetrate new markets and increase revenues and margins—in short, grow and thereby increase shareholder value. Next, identify the handful of measures that are most critical to your company’s success in each of the four perspectives. Tracking all the important measures at once guards against suboptimization—that is, achieving gains in one area at the expense of another.