Norton, who are widely credited with having developed the balanced scorecard system. Here is how Kaplan and Norton began their 1992 paper. This template is suitable for businesses that need a basic template to get started with the balanced scorecard concept. You can modify fonts and colors and add a logo to create your custom look. There is also room for your budget information. The first objective was measured by percent revenue from new services and the second objective by a continuous improvement index that represented the rate of improvement of several key operational measures, such as safety and rework. But in order to drive both product/service innovation and operational improvements, a supportive climate of empowered, motivated employees was believed necessary. The learning and growth perspective looks at your overall corporate culture. Are people aware of the latest industry trends? As a result, it is really possible to create company scorecard within a short period of time, probably several days. For a moderate price, managers and strategic planners will acquire an effective tool which they will use for the company benefit.