The balanced scorecard is used to attain objectives, measurements, initiatives and goals that result from these four primary functions of a business. Companies can easily identify factors hindering company performance and outline strategic changes tracked by future scorecards. This template is suitable for businesses that need a basic template to get started with the balanced scorecard concept. You can modify fonts and colors and add a logo to create your custom look. There is also room for your budget information. The four major perspectives of the business framework are: Learning and growth perspective, Business process perspective, Customer perspective and Financial perspective. It turns out that the way we order them matters. All companies begin with a vision. Whether that vision is captured informally or formally, in order to get the company off the ground, you must design a strategy.