Additionally, you will need to demonstrate how you will spread the word about your product/services in order to generate demand, such as using social media, exhibiting at a trade conference or investing in online advertising. You can visit our small business encyclopedia to learn more about business plans or our FormNet area to get the necessary forms to get started. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and payment schedule. A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan. If you’ve filled out this chapter, congratulations. Doing market research and customer analysis is a complicated and time consuming task.