The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the theory that valuations of similar companies can serve as a good proxy. This is a common approach in the real estate industry. Tim Berry, president of Palo Alto Software Inc., responds to a reader seeking advice on finding a low-cost writer to help with a business plan. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. The Refining the Plan resource that comes with it is helpful, especially if this is your first crack at writing a business plan. Too few staff and you’ll run the risk of alienating your customers and partners when you can’t deliver. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device.