Because that's the thing--your business plan is a pretty important. Tim Berry, president of Palo Alto Software Inc., responds to a reader seeking advice on finding a low-cost writer to help with a business plan. Take control of what content you see. From inspiration on starting a business to learning more about how to find solutions - make our site yours and never miss a beat. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. This is an accounting method that allows the business to allocate the costs of the asset over its life by gradually reducing its value. The executive summary should be no more than 2 pages long, with brief summaries of other sections of the plan. See How to Write the Executive Summary of the Business Plan to get you started.