If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and subsequent profitability. The money you are seeking to raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. Take control of what content you see. From inspiration on starting a business to learning more about how to find solutions - make our site yours and never miss a beat. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for better customer service. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Here you will identify who your target customers are and their needs. Get as specific as you can with regards to the demographic and psychographic make-up of your customers.