In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for your products, and then the segment of that market your business can capture. Take control of what content you see. From inspiration on starting a business to learning more about how to find solutions - make our site yours and never miss a beat. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level, as you will go into more detail later on in other chapters. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets.