In the Industry Analysis section, you will detail the market in which you are competing, how large it is, and what trends are affecting it. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Tim Berry, president of Palo Alto Software Inc., responds to a reader seeking advice on finding a low-cost writer to help with a business plan. In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. You could always write your business plan with Word and Excel, but you’ll end up spending countless extra hours figuring out how to get an impressive-looking document. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device.