Your potential investors are spending the most time reading one part of your business plan. Use this executive summary template to make your business idea shine. Tim Berry, president of Palo Alto Software Inc., responds to a reader seeking advice on finding a low-cost writer to help with a business plan. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. How will your products be available? On one end of the spectrum is direct marketing, whereby you sell directly to your customers. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. You can visit our small business encyclopedia to learn more about business plans or our FormNet area to get the necessary forms to get started.