Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable). Take control of what content you see. From inspiration on starting a business to learning more about how to find solutions - make our site yours and never miss a beat. Add your favorite articles, videos, podcasts, and more to your Queue so you can enjoy them anytime on any device. If you are seeking funding, identify how much money you need to start and/or run your business, and the primary uses of these funds. Using the example above, we can then drill down to the next level and determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the market, thereby decreasing all other competitor’s shares in the market. There are three fundamental questions every savvy investor will ask you.